Cotton is a natural fibre valued for its breathability, softness and durability. Comfortable across a wide range of climates, it is one of the most widely used fibres in clothing and can be woven into fabrics ranging from crisp poplin to soft jersey.

Denim is a durable cotton fabric woven in a twill construction, traditionally with indigo-dyed warp yarns and undyed weft yarns. Originally developed for workwear, it is now used across a wide range of garments, from jeans and jackets to shirts and dresses. Its strength, longevity and ability to develop character with wear have made it one of the most enduring fabrics in fashion.

Founded in Milan in 1967 by Elio Fiorucci, Fiorucci became known for its playful, pop-inspired aesthetic and its influence on fashion, music and youth culture. Today the brand combines its iconic heritage with contemporary collections made in Italy, reinterpreting signature motifs such as the Angels and Double Cupid through modern ready-to-wear.